Platform & products
Conversation flow
Definition
A named pattern of shopper intent — e.g. 'compare two products on a specific attribute' — paired with the reasoning logic and catalog data the Brand Agent needs to answer any phrasing of that intent well, not a single scripted exchange.
Defined in Brand Agent Conversation Design: 30 Flows That Convert.
Where Conversation flow comes up
The guides that put this term to work, rather than just defining it.
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