Agency Playbooks
Playbooks for agencies, freelancers, and digital-commerce service providers: how to productize, deliver, and white-label agentic commerce services — with GigaCommerce as your delivery partner or your benchmark.
The Agency Playbook: Adding Agentic Commerce Services in 2026
Clients started asking about Brand Agents on June 18. Here's how an agency answers without betting the roadmap on a practice it hasn't built yet.
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The Agency Pitch Deck for Agentic Commerce, Annotated
Most agencies pitch agentic commerce with a slide about ChatGPT and a shrug. Here's a structure that closes instead.
How Agencies Package Commerce GEO as a Service
GEO is the natural next line item for every SEO agency — if it's packaged as measurable work, not magic. Scope, deliverables, and proof that survives a QBR.
The QBR Template for Agentic Engagements
Most agentic QBRs collapse into a vibes update. Here is a deck structure a client can push back on — and renew because of.
White-Label vs. In-House: Delivering Agentic Commerce as an Agency
Your clients are asking about Brand Agents. Do you build the practice or partner for delivery? The real costs of each path, without the vendor spin.
Pricing Agentic Services: Fixed-Scope Logic for Agencies
The pricing model matters more than the number. How agencies should structure fees for installs, catalog work, and GEO retainers without underpricing the ramp.
Hiring an Agentic Commerce Lead: A Role Scorecard
The agentic commerce lead isn't a developer with a new title or a marketer who read about ChatGPT. Here's the scorecard for the hire that actually works.
The weekly brief
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