Shopify Build & Growth
Storefront performance, structured product pages, and conversion work on Shopify — engineered so both shoppers and AI agents can read, trust, and buy.
Building a Shopify Product Page AI Agents Can Read
Your product page now has two audiences: the shopper and the agent reading on their behalf. How to build one Shopify PDP that serves both.
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Headless Shopify in 2026: Who Actually Needs Hydrogen
A decision test for Hydrogen and Oxygen: when a $100K–$10M Shopify brand should leave Liquid, and when a faster theme is the better build.
Checkout Extensibility: What to Customize, What to Leave
The best checkout customization is usually the one you decide not to build.
Klaviyo + Brand Agents: The Data Flow That Works
Two systems that both know your customer, and should not know each other's business in full.
On-Site AI Search on Shopify: A Setup That Converts
Search users are your highest-intent visitors — a field guide to on-site AI search that actually finds the product.
Migration to Shopify Without Losing Rankings or Data
Every migration checklist worries about rankings. Almost none checks whether the AI-readability work survives the move — this one covers both.
Shopify Theme Choice for the Agentic Era
The theme decision that actually matters isn't which one looks best in the demo store — it's which one hands agents a page they can read.
Is Shopify Plus Worth It for Agentic Commerce?
The Plus decision used to be about checkout and APIs. Now it decides whether your store gets an AI salesperson at all.
The 6-8 App Rule: A Shopify App Audit Method
Fifteen apps doing the job of seven, each one adding a script tag and hiding facts from the crawlers reading your store.
Shopify Speed & Core Web Vitals in the Agentic Era
The old speed discipline has a new reason to exist: pages that load slow for humans render unreliably for agents — here is the Shopify-specific fix list.
The weekly brief
Get the weekly DTC + Agentic Commerce brief.
One email a week on what shipped in agentic commerce and the move to make. No fluff.