Practical writing on agentic commerce, catalog, Shopify and Amazon.
Frameworks we use with clients. No SEO listicles, no hot takes — real depth from operators who ship.
The Agency Playbook: Adding Agentic Commerce Services in 2026
Clients started asking about Brand Agents on June 18. Here's how an agency answers without betting the roadmap on a practice it hasn't built yet.
Read the guide →DTC Growth & Retention in the Agentic Era
Agents can redirect the first order; they cannot take the customer relationship you own — the pillar guide to growing DTC when AI mediates discovery.
Agentic Commerce on Shopify: The 2026 Guide
The shift from search-and-scroll to ask-and-buy is here. A complete, operator's guide to the agentic storefront on Shopify — and the four layers you have to get right.
Six clusters
Start with a pillar.
Each cluster is a hub: a deep pillar guide plus the spokes around it. Pick the one closest to your next move.
Agentic Commerce on Shopify
The 2026 playbook for the agentic storefront.
Agentic Commerce on Shopify: The 2026 Guide →10 articlesCatalog for AI
The unglamorous foundation everything else stands on.
Catalog Enrichment for AI: The Playbook →12 articlesCommerce GEO
Generative Engine Optimization for shopping.
Commerce GEO: How to Get Your Products Recommended by AI →10 articlesShopify Build & Growth
Build for the agentic era, not the 2019 funnel.
Building a Shopify Product Page AI Agents Can Read →10 articlesAmazon Marketplace Operations
Catalog-first Amazon in the age of Rufus.
Amazon Listing Optimization in the Age of Rufus →8 articlesSouth Asia → US Commerce
The manufacturer-to-marketplace bridge.
The Bangladesh Manufacturer's Bridge to US Amazon →7 articlesDTC Growth & Retention
Keep the customer the agent acquired.
DTC Growth & Retention in the Agentic Era →7 articlesAgency Playbooks
Add agentic commerce to your service line.
The Agency Playbook: Adding Agentic Commerce Services in 2026 →Latest
Most recent.
Seller Central vs Vendor Central: Which Amazon Path Fits Your Brand
A practical 1P vs 3P decision guide for $100K–$10M brands: who owns price and inventory, how the fee math differs, and when a hybrid account is the real answer.
How to Train a Shopify Knowledge Base Brand Agents Will Quote
Generated FAQs are a draft. This is the working method for overriding them, tying each answer to a policy URL, and testing the quote before a channel goes live.
When AI Shopping Quotes the Wrong Price
Assistants cite one number. If compare-at, checkout discounts, coupons, and schema disagree, that number is the wrong one.
Headless Shopify in 2026: Who Actually Needs Hydrogen
A decision test for Hydrogen and Oxygen: when a $100K–$10M Shopify brand should leave Liquid, and when a faster theme is the better build.
What a Schema Audit Actually Finds
A schema audit is not a Rich Results badge. It is a 14-field read of what AI shopping agents can actually extract from your PDPs — and what they skip.
The Agency Playbook: Adding Agentic Commerce Services in 2026
Clients started asking about Brand Agents on June 18. Here's how an agency answers without betting the roadmap on a practice it hasn't built yet.
The Agency Pitch Deck for Agentic Commerce, Annotated
Most agencies pitch agentic commerce with a slide about ChatGPT and a shrug. Here's a structure that closes instead.
DTC Growth & Retention in the Agentic Era
Agents can redirect the first order; they cannot take the customer relationship you own — the pillar guide to growing DTC when AI mediates discovery.
How Perplexity Picks Products (Observed Behavior)
Perplexity doesn't tell you how it picks products. This is what field observation says, not a leaked algorithm.
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