Commerce GEO
How to get your products surfaced and recommended inside ChatGPT, Claude, Gemini, and Perplexity — the new shelf where discovery is moving. Joint work with Gigabit.
Commerce GEO: How to Get Your Products Recommended by AI
Shoppers are asking AI what to buy. A practical guide to becoming the answer — structured data, citations, and the content assistants actually quote.
Read the guide →More in Commerce GEO
What a Schema Audit Actually Finds
A schema audit is not a Rich Results badge. It is a 14-field read of what AI shopping agents can actually extract from your PDPs — and what they skip.
How Perplexity Picks Products (Observed Behavior)
Perplexity doesn't tell you how it picks products. This is what field observation says, not a leaked algorithm.
GEO vs. SEO Budget Split: A Decision Framework
Stop asking for a ratio. The right GEO/SEO split depends on your category, your search maturity, and how much foundational work you can count toward both.
The Quotable Content Style Guide
AI assistants quote sentences, not pages. Here's how to write the sentence that gets pulled.
The Commerce GEO Benchmark: What "Good" Citation Rates Look Like
0 of 10 and 6 of 10 both happen for reasons you can diagnose. Here is how to read your own citation-panel score honestly.
Reviews, Reddit, and the Corroboration Graph
A claim only you make is the weakest claim in your catalog. Here's how AI assistants check your story against everyone else's.
Structured Data for AI Shopping Agents
The markup that lets AI agents read, trust, and recommend your products. A practical guide to Product schema, Offers, reviews, and llms.txt for commerce.
Google AI Overviews for Ecommerce: What Surfaces and Why
AI Overviews rewards pages that were already ranking well and already machine-readable. Here's what we've observed about how it picks its sources.
How to Run an AI Citation Audit for Your Brand
A repeatable audit that tells you whether AI assistants recommend you, ignore you, or hand your category to a competitor - and what to fix first.
llms.txt for Ecommerce: The Complete Guide
A one-page markdown map that tells AI assistants what your store sells and which pages matter — here is exactly how to write one.
Should You Block AI Crawlers? A Merchant Decision Guide
The robots.txt playbook you read was written for publishers. For a store, it's exactly backwards.
The weekly brief
Get the weekly DTC + Agentic Commerce brief.
One email a week on what shipped in agentic commerce and the move to make. No fluff.