Measurement & delivery

QBR

agentic engagement

Definition

A quarterly business review structured around agentic-commerce metrics specifically — citation rate, agent accuracy, TACOS — rather than generic traffic and conversion reporting.

Defined in The Agentic Commerce Glossary.

Where QBR comes up

The guides that put this term to work, rather than just defining it.

Related terms

TACOS: Total advertising cost of sale — ad spend divided by total revenue (ad-attributed and organic combined) — the measurement Amazon sellers shift to once AI-influenced sales grow outside ad attribution.
Citation: An instance of an AI assistant referencing or recommending a specific merchant, product, or piece of content in its response to a user query.
Citation rate: The share of relevant queries in which a given assistant cites or recommends a merchant's products — the core benchmark metric for Commerce GEO work.
Agentic Commerce Readiness Score: GigaCommerce's free 100-point, three-minute assessment that grades a merchant's catalog, structured data, and checkout readiness for Brand Agents and AI search.
Readiness checklist: The step-by-step audit a merchant or agency runs through — catalog, structured data, checkout, and content — before flipping on a Brand Agent in production.
White-label delivery: An arrangement where an agency sells agentic-commerce work under its own brand while a partner like GigaCommerce delivers the implementation behind the scenes.

All 112 terms

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