Shopify metafield
Definition
A custom structured field on a Shopify product, collection, or variant — the mechanism most mid-market merchants use to add attributes without a separate PIM.
Defined in The Agentic Commerce Glossary.
How else it gets framed
The same term carries different emphasis depending on the surface it’s used on. Both readings are correct.
A structured custom field attached to a product (or variant) that stores a typed value — dimension, material, compatibility, certification — separately from the prose description. Metafields are the native home for AI-readable product attributes on Shopify.
Building a Shopify Product Page AI Agents Can Read →Where Shopify metafield comes up
The guides that put this term to work, rather than just defining it.
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