Amazon-specific
SPAG
Single Product Ad Group
Definition
A campaign structure in which each ad group contains exactly one ASIN (or one parent-child variation family treated as one unit), so every keyword, bid, and dollar of spend in that ad group maps to a single product with no blending.
Defined in SPAG PPC Structure, Explained.
Where SPAG comes up
The guides that put this term to work, rather than just defining it.
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