Structured data
schema.org
Definition
Markup embedded in a page, such as Product or FAQPage schema, that tells both search engines and AI assistants exactly what a piece of content is, rather than making them infer it.
Defined in The Agentic Commerce Glossary.
How else it gets framed
The same term carries different emphasis depending on the surface it’s used on. Both readings are correct.
Machine-readable markup — typically JSON-LD using schema.org vocabulary — that labels facts on a page explicitly: Product name, Offer price, AggregateRating, FAQPage question/answer pairs. It exists alongside the human-readable page, not instead of it.
Google AI Overviews for Ecommerce: What Surfaces and Why →Where Structured data comes up
The guides that put this term to work, rather than just defining it.
- Commerce GEOGoogle AI Overviews for Ecommerce: What Surfaces and Why
- ShopifyMigration to Shopify Without Losing Rankings or Data
- Agentic CommerceThe Agentic Commerce Readiness Checklist
- Catalog for AIProduct Taxonomy Design for AI Discovery
- Commerce GEOThe Commerce GEO Benchmark: What "Good" Citation Rates Look Like
- Commerce GEOGEO vs. SEO Budget Split: A Decision Framework
- For AgenciesThe Agency Pitch Deck for Agentic Commerce, Annotated
- For AgenciesThe Agency Playbook: Adding Agentic Commerce Services in 2026
- Commerce GEOWhat a Schema Audit Actually Finds
Want to know where you actually stand?
Submit your store and get a /100 agentic-commerce readiness score across catalog, schema, product pages and checkout — plus three fixes you can ship yourself.