Shopify

Structured-data parity

Definition

The practice of auditing every schema type present on the old platform before migration and confirming each one exists, with the same fields populated, on the new platform after migration — treated as its own checklist item, separate from visual or content QA.

Defined in Migration to Shopify Without Losing Rankings or Data.

Related terms

Hydrogen: Shopify's storefront toolkit for custom frontends. A Hydrogen project is a React Router app with Shopify API clients, components, and a CLI. It is Shopify's recommended way to build a headless storefront.
Oxygen: Shopify's edge hosting for Hydrogen. It runs a worker-based JavaScript runtime, ships with the Hydrogen sales channel, and is included at no extra charge on paid plans. You can self-host Hydrogen elsewhere, but Oxygen is the default path.
Checkout extensibility: Shopify's framework for customizing checkout using UI extensions and checkout functions instead of editing checkout.liquid directly. It lets merchants add or modify specific, sanctioned surfaces of checkout — banners, fields, upsells, delivery options — while Shopify continues to own and update the core checkout flow underneath.
Agent-collected context: Structured facts a shopper reveals during a Brand Agent conversation - stated preferences, product questions, unresolved needs - extracted and stored as tagged profile fields rather than kept as raw conversation transcript.
Decoupled system: Two systems that exchange only a narrow, well-defined set of signals rather than sharing full access to each other's data - so a change or failure in one does not cascade into the other, and neither system accumulates data it doesn't need.
Semantic search: Search that matches the meaning of a query to the meaning of product data — usually via vector embeddings — instead of matching the literal keywords. "Couch" finds sofas; "something for cold mornings" finds insulated mugs and thermal layers.

All 112 terms

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