Platform & products
Conversation design
Definition
The deliberate scripting of how a Brand Agent greets, questions, and guides a shopper — tone, fallback behavior, and escalation paths, not just the product answers underneath.
Defined in The Agentic Commerce Glossary.
Where Conversation design comes up
The guides that put this term to work, rather than just defining it.
- For AgenciesHiring an Agentic Commerce Lead: A Role Scorecard
- Agentic CommerceThe First 30 Days After Your Agent Goes Live
- Agentic CommerceBrand Agent Conversation Design: 30 Flows That Convert
- Agentic CommerceBrand Agents vs. Third-Party Chatbots: The Migration Guide
- Agentic CommerceHow to Train a Shopify Knowledge Base Brand Agents Will Quote
- For AgenciesThe Agency Pitch Deck for Agentic Commerce, Annotated
- Agentic CommerceThe Agentic Commerce Readiness Checklist
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