Agency & delivery

Productized install

Definition

A fixed-scope, fixed-price, fixed-timeline engagement with a named deliverable list — e.g. 'Brand Agent configured, top-100 SKUs enriched, checkout live, measurement dashboard delivered in two weeks' — sold as a SKU rather than scoped per client from scratch.

Defined in The Agency Playbook: Adding Agentic Commerce Services in 2026.

Related terms

Brand Agent: Shopify's merchant-controlled AI shopping assistant, shipped in the Spring '26 edition on June 17, 2026, currently available to Shopify Plus merchants only.
Fixed-scope logic: A pricing approach where the deliverable list is defined up front (catalog attributes enriched to a named schema, structured data live on every PDP, agent trained and tested against a defined conversation set, checkout configured for the client's tax and fulfillment rules) and the fee is set against that list, not against hours worked.
Agentic commerce lead: The person who owns the outcome of AI-facing commerce surfaces — Brand Agent behavior, catalog machine-readability, checkout configuration, and off-site AI visibility — across catalog data, conversation design, platform configuration, and measurement. Distinct from a developer who implements a single piece of it.

All 112 terms

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