Platform & products

Shopify Plus

Definition

Shopify's enterprise tier, currently the only tier with access to Brand Agents and Copilot Checkout — a gating factor merchants on lower plans need to plan around.

Defined in The Agentic Commerce Glossary.

Where Shopify Plus comes up

The guides that put this term to work, rather than just defining it.

Related terms

Copilot Checkout: Shopify's AI-assisted checkout flow, released alongside Brand Agents in the Spring '26 edition — a Shopify product, not a Microsoft one, despite the name's overlap with unrelated Microsoft branding.
Shopify Knowledge Base: The Shopify-built admin app where you review generated FAQs, read buyer inquiries, and publish custom FAQs that AI shopping agents use when they answer policy, service, and brand questions.
Agentic commerce: Commerce transactions initiated, researched, or completed with an AI agent acting on the shopper's behalf, rather than a human clicking through a storefront unassisted.
Conversation flow: A named pattern of shopper intent — e.g. 'compare two products on a specific attribute' — paired with the reasoning logic and catalog data the Brand Agent needs to answer any phrasing of that intent well, not a single scripted exchange.
Launch drift: The gradual mismatch between an agent's configuration and reality that sets in when nobody actively tunes it after go-live — catalog changes go unreflected, new question patterns go unanswered, and the agent that was accurate on day one becomes gradually less accurate with each week of neglect.
Confidence threshold: The internal setting that decides whether a Brand Agent answers directly or escalates to a human. Set too low, it guesses too often; set too high, it escalates so much the feature stops saving anyone time.

All 112 terms

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